Area president for Pfizer Animal Health Europe, Africa and Middle East (EuAfME),
Alejandro Bernal
, stated that the company's strategy for mature and emerging markets, which largely characterizes this region, is to offer a comprehensive animal health solution encompassing Pfizer brands, products ...
Approximately two-thirds (65%) of world animal health revenues are generated in the US and EU markets, with both these major territories following the VICH guidelines. Furthermore, one third of the global sales are from dog and cat products, with 80% of the total coming from just 10 national ...
The regulatory burden on animal health companies filing applications for product approvals in Europe is immense, perhaps unsustainably so. Indeed, the administrative costs for manufacturers operating in the EU are so great that companies often cannot make a business case to market their products in ...