The use of medicated performance enhancers with percieved high risks to human health has already been banned in the EU. However, with an ever-increasing world demand for food, there is constant pressure to increase the rate of production of food.

• Examine the current market and prospects for medicated and non-medicated livestock performance enhancers
• Analyse the global market and understand the regulatory environment, market size and the market drivers forcing growth.
• Identify the key features of the main classes of product including antibiotics, hormones, beta0agonists and technical feed additives.
• Review the 15 companies with a prominent presence in the market and their market strategy - discover the market forcasts and emerging trends in development in the market.

Review the varying types of performance enhancers, their market value, features and benefits to aid your product strategy.
In depth analysis of the 15 companies with a prominent market presence - so you can assess your competitors. 

Forecast

Key issues addressed
The shift in emphasis from medcated performance enhancers to non medicated performance enhancers and the opportunities and challenges this presents. The ban of high risk medicated performance enhancers in the EU and the impact upon regulatory and safety issues. The implecations of increasing world demand for food and the forecasts for market growth. The development of safe and effective alternative performance enhancers such as feed additives, feed acidifiers and nutraceuticals.

Track trends and identify opportunities with forecasts to 2011 including the world market by geographical region and by product category.

Products covered:
Adisseo, Alltech, Alpharma, BASF, Danisco, Degussa, DSM, Elanco Animal Health, Intervet, Ivy Animal Health, Novozymes, Novus International, Nutreco, Phibro Animal Health, Schering-Plough Medicated feed additives, Antibiotics, Ionophore antibiotics, Nonionophore antibiotics, Anti-coccidials, Companies and products, Ionophore antibiotics, Nonionophore antibiotics, Anti-coccidials, Risk to human health, Regulatory changes, Sex hormones, Naturally-occuring steroids, Synthetic steroids, Synthetic non-steroidal estrogen, Growth hormone, Beta-agonists Nutritional additives, Amino acids, Vitamins, Trace minerals, Carotenoids, Betaine, Enzymes, Direct-fed microbials, Prebiotics, Acidifiers, Companies and products, Silage additives, Antioxidants, Emulsifiers, Ruminal buffers. 

Those responsible for the marketing, strategy or business development within: Food Safety companies Animal Health companies Suppliers/manufacturers of additives and raw ingredients.

Regulatory professionals would also be interested in this report given the increasing emphasis on the safety of these products.