As products come to the end of their patent life and generic manufacturers seek to capitalise on the commercial opportunities of supplying a newly available compound, the reclassification of an existing prescription vetenary medicine as an OTC product offers additional commercial opportunities.

• Discover new market opportunities and strategies to capitalise on the animal health sector.
• Examine the various market forces acting within the distribution of veterinary medicines.
• Identify key drivers and the regulatory environment for different retail channels.
• Review the leading companies in the OTC.
• Analyse the strengths and weaknessess of different strategies used for existing products.

Figures are provided for the global and regional markets for animal health and pet care by species and product categories. Each of the 27 companies that are profiled details the authorised OTC product and sales revenues where applicable.

Key issues addressed

Getting your product to the market - what are the available retail channels for animal health products.

The increasing prevalence of internet sales and the challenges internet operators present to manufactures and retailers.

The variety of products that are vailable and the market strategies they have employed as well as two detailed case studies for OTC spot-on ectoparasiticides and OTC endoparasiticides identify lessons to be learnt.

Exploring the move between distribution channels as a viable option in extending a products lifetime and in brand lifecycle management.

An analysis of the developing major themes that present new opportunities and increase the challenges for managers involved in this market.

Products covered:
Ectoparasiticides, Pyrethroids, Organophosphorous compounds, Carbamates & amidines, Insect growh regulators, Neonicotinoids, Fipronil, selamectin and ivermectin, Endoparasiticides.
Companies covered:
Alfamed, Armitages Pet Products, Battle, Hayward & Bower, Bayer Animal Health, Beaphar Nederland, Bio-Tech Solutions, Bob Martin (UK) Ltd, Central Garden & Pet Co, Chanelle Animal Health, Denes Natural Pet Care, Dorwest Herbs, The Hartz Mountain Corporation, Intervet UK, Janssen Animal Health, Johnson Veterinary Products, Masterfoods, Merial, Novartis, Petco Animal Supplies, Pets at Home, PetSmart, Schering Plough, Sergeants’s Pet Care, Seven Seas Pet & Animal Health Care, Sincalir Animal & Household Care, Virbac, Wellmark International
Markets covered:
Europe - France, Spain, Germany, UK & Other. North America - Canada, USA, South America – Argentina, Brazil. Far East/Asia – China, India, Japan. Australasia – Australia, New Zealand. 

Readers responsible for business development and strategic planning will find this report an invaluable resource, providing both a market overview and identification of the important issues to be considered in the decision making process

 Industry sectors:
Pet Care companies
Product Manufacturers
Distributors & Retailers
Veterinary Products