MarketSense, a US firm that specializes in market research and consultancy for the veterinary healthcare and other agricultural markets, has hired Heather LaCouture as senior research analyst.

Ms LaCouture will be responsible for quantitative and qualitative markets research projects for clients in the veterinary and human healthcare industries, and will be based in Princeton, New Jersey.

Most recently, she was the global marketing research manager for therapeutics, consumer goods, new therapeutics and strategic planning at Pfizer Animal Health. MarketSense, based in Des Moines, Iowa, was founded by David Soorholtz in 1997.

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