Feature
Peer recognition for AVMA's PR and marketing campaigns
Salina Christmas, Web Editor
23 January 2008
The American Veterinary Medical Association (AVMA) won two accolades for its public relations and marketing efforts in November and December last year.
In November 2007, the AVMA's new career video, "Veterinary Medicine: It's More Than You Think," was chosen from 1,700 entries to win two Avas: a platinum award in the Video/Film/Recruitment category and a gold award in the Video/Film/Non-profit category.
| The video "Veterinarians Have One Thing in Common — a Love for Animals" is one of the clips available on YouTube. You can find out more about AVMA's digital efforts for veterinary medicine here |
The Ava Awards, organised by the Association of Marketing and Communication Professionals (AMCP), recognize excellence in video production, TV commercials, news and programs and new media from commercial and non-profit sectors.
The platinum winners are entries that receive scores between 90-100 points. Entries with 80-89 points are gold winners, while entries scoring from 70-79 receive an honorable mention certificate.
On December 4th 2007, AVMA’s public relations and crisis communications campaign during the pet food crisis earned status as a finalist and was awarded an honorable mention in the Crisis Management category of the PR News Nonprofit PR Awards competition.
The association was recognized for its concerted, strategic effort, which included press releases, news stories, an up-to-date website, and coordination of various government agencies with veterinary professionals, and for the creation of the only searchable database of recalled products.
J B Hancock, director of the AVMA Communications Division, said following the ceremony: “I'm thrilled that others have formally recognized what I see every day. Everyone who worked on these projects dedicated themselves to providing an end product that would reflect the top-tier quality, professionalism, and compassion of the veterinary community. These awards give that effort its rightful recognition.”
The AVMA has been actively promoting veterinary medicine as a career to Americans, especially those who consider working in research, public health and biomedicine. Its serialised video clips on veterinary medicines, featuring high-profiled veterinarians from universities and veterinary students, are published on YouTube.
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