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<title>The Animal Pharm Podcast</title>

<link>http://www.animalpharmnews.com</link>

<description>Business intelligence for the animal health industry</description>

<managingEditor>salina.christmas@informa.com</managingEditor>

<lastBuildDate>Fri, 13 Apr 2007 12:00:00 GMT</lastBuildDate>

<category>Science &amp; Medicine</category>

<copyright>&#xA9; 2007 Informa Healthcare</copyright>

<language>en-us</language>

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<itunes:subtitle>World Animal Health and Nutrition News</itunes:subtitle>

<itunes:owner>

<itunes:name>Informa Healthcare</itunes:name>

<itunes:email>salina.christmas@informa.com</itunes:email>

</itunes:owner>

<itunes:image href="http://www.animalpharmnews.com/podcast/animalpharm.jpg" />

<itunes:category text="Science &amp; Medicine">

</itunes:category>

<itunes:explicit>no</itunes:explicit>

<item>

<title>Animal Pharm Awards 2006: Pfizer Animal Health</title>

<link>http://www.animalpharmnews.com/news_61.shtml</link>

<description>Animal Health Company of the Year - Pfizer Animal Health.</description>

<itunes:author>Salina Christmas</itunes:author>

<itunes:subtitle>Animal Pharm video podcast</itunes:subtitle>

<itunes:summary>Animal Health Company of the Year - Pfizer Animal Health.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/video/pfizer.wmv" length="2720845 " type="video/wmv" />

<pubDate>Wed, 19 Jun 2007 17:30:00 GMT</pubDate>

<itunes:duration>1:27</itunes:duration>

<itunes:keywords>animal pharm awards</itunes:keywords>

</item>

<item>

<title>Animal Pharm Awards 2006: Klifovet</title>

<link>http://www.animalpharmnews.com/news_61.shtml</link>

<description>Best Supporting Role - Klifovet.</description>

<itunes:author>Salina Christmas</itunes:author>

<itunes:subtitle>Animal Pharm video podcast</itunes:subtitle>

<itunes:summary>Best Supporting Role - Klifovet.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/video/klifovet.wmv" length="1350709" type="video/wmv" />

<pubDate>Wed, 19 Jun 2007 17:30:00 GMT</pubDate>

<itunes:duration>0:37</itunes:duration>

<itunes:keywords>animal pharm awards</itunes:keywords>

</item>

<item>

<title>Animal Pharm Awards 2006: Velcera</title>

<link>http://www.animalpharmnews.com/news_61.shtml</link>

<description>Licensing Deal Award - Velcera Pharmaceuticals.</description>

<itunes:author>Salina Christmas</itunes:author>

<itunes:subtitle>Animal Pharm video podcast</itunes:subtitle>

<itunes:summary>Licensing Deal Award - Velcera Pharmaceuticals.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/video/velcera.wmv" length="2055961" type="video/wmv" />

<pubDate>Wed, 19 Jun 2007 17:30:00 GMT</pubDate>

<itunes:duration>1:00</itunes:duration>

<itunes:keywords>animal pharm awards</itunes:keywords>

</item>

<item>

<title>Animal Pharm Awards 2006: Dr Peter Holdsworth</title>

<link>http://www.animalpharmnews.com/news_61.shtml</link>

<description>Lifetime Achievement Award - Dr Peter Holdsworth.</description>

<itunes:author>Salina Christmas</itunes:author>

<itunes:subtitle>Animal Pharm video podcast</itunes:subtitle>

<itunes:summary>Lifetime Achievement Award - Dr Peter Holdsworth.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/video/peter-holdsworth.wmv" length="1436369 " type="video/wmv" />

<pubDate>Wed, 19 Jun 2007 17:30:00 GMT</pubDate>

<itunes:duration>1:02</itunes:duration>

<itunes:keywords>animal pharm awards</itunes:keywords>

</item>

<item>

<title>Animal Pharm Awards 2006: Genitrix</title>

<link>http://www.animalpharmnews.com/news_61.shtml</link>

<description>Achievement or Contribution by a Small Business/SME - Genitrix Animal Health and Nutrition.</description>

<itunes:author>Salina Christmas</itunes:author>

<itunes:subtitle>Animal Pharm video podcast</itunes:subtitle>

<itunes:summary>Achievement or Contribution by a Small Business/SME - Genitrix Animal Health and Nutrition.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/video/genitrix.wmv" length="2458021" type="video/wmv" />

<pubDate>Wed, 19 Jun 2007 17:30:00 GMT</pubDate>

<itunes:duration>0:51</itunes:duration>

<itunes:keywords>animal pharm awards</itunes:keywords>

</item>

<item>

<title>Animal Pharm Awards 2006: Bioject &amp; Merial</title>

<link>http://www.animalpharmnews.com/news_61.shtml</link>

<description>Drug Delivery Advance - Bioject Medical Technologies &amp; Merial.</description>

<itunes:author>Salina Christmas</itunes:author>

<itunes:subtitle>Animal Pharm video podcast</itunes:subtitle>

<itunes:summary>Drug Delivery Advance - Bioject Medical Technologies &amp; Merial.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/video/bioject+merial.wmv" length="2296577" type="video/wmv" />

<pubDate>Wed, 19 Jun 2007 17:30:00 GMT</pubDate>

<itunes:duration>1:05</itunes:duration>

<itunes:keywords>animal pharm awards</itunes:keywords>

</item>

<item>

<title>Animal Pharm Awards 2006: Merial - Equioxx/Previcox</title>

<link>http://www.animalpharmnews.com/news_61.shtml</link>

<description>Best New Veterinary Product (Equine) - Equioxx/Previcox – Merial.</description>

<itunes:author>Salina Christmas</itunes:author>

<itunes:subtitle>Animal Pharm video podcast</itunes:subtitle>

<itunes:summary>Best New Veterinary Product (Equine) - Equioxx/Previcox – Merial.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/video/merial-equioxx.wmv" length="1530393" type="video/wmv" />

<pubDate>Wed, 19 Jun 2007 17:30:00 GMT</pubDate>

<itunes:duration>0:43</itunes:duration>

<itunes:keywords>animal pharm awards</itunes:keywords>

</item>

<item>

<title>Animal Pharm Awards 2006: Merial - Vaxxitek</title>

<link>http://www.animalpharmnews.com/news_61.shtml</link>

<description>New Veterinary Product (Livestock) - Vaxxitek – Merial.</description>

<itunes:author>Salina Christmas</itunes:author>

<itunes:subtitle>Animal Pharm video podcast</itunes:subtitle>

<itunes:summary>New Veterinary Product (Livestock) - Vaxxitek – Merial.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/video/merial-vaxxitek.wmv" length="1530393" type="video/wmv" />

<pubDate>Wed, 19 Jun 2007 17:30:00 GMT</pubDate>

<itunes:duration>0:39</itunes:duration>

<itunes:keywords>animal pharm awards</itunes:keywords>

</item>

<item>

<title>Animal Pharm Awards 2006: Bayer Animal Health</title>

<link>http://www.animalpharmnews.com/news_61.shtml</link>

<description>New Veterinary Product (Companion Animals) - Bayer Animal Health.</description>

<itunes:author>Salina Christmas</itunes:author>

<itunes:subtitle>Animal Pharm video podcast</itunes:subtitle>

<itunes:summary>New Veterinary Product (Companion Animals) - Bayer Animal Health.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/video/bayer.wmv" length="2345841" type="video/wmv" />

<pubDate>Wed, 19 Jun 2007 17:30:00 GMT</pubDate>

<itunes:duration>0:56</itunes:duration>

<itunes:keywords>animal pharm awards</itunes:keywords>

</item>

<item>

<title>Animal Pharm Awards 2006: Indian Immunologicals</title>

<link>http://www.animalpharmnews.com/news_61.shtml</link>

<description>Corporate Social Responsibility - Indian Immunologicals.</description>

<itunes:author>Salina Christmas</itunes:author>

<itunes:subtitle>Animal Pharm video podcast</itunes:subtitle>

<itunes:summary>Corporate Social Responsibility - Indian Immunologicals.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/video/indian-immunologicals.wmv" length="2985531 " type="video/wmv" />

<pubDate>Wed, 19 Jun 2007 17:30:00 GMT</pubDate>

<itunes:duration>1:10</itunes:duration>

<itunes:keywords>animal pharm awards</itunes:keywords>

</item>

<item>

<title>Animal Pharm Awards 2006: Centaur Services</title>

<link>http://www.animalpharmnews.com/news_61.shtml</link>

<description>Best Manufacturing/Production Project, IT or Technical innovation - Centaur Services.</description>

<itunes:author>Salina Christmas</itunes:author>

<itunes:subtitle>Animal Pharm video podcast</itunes:subtitle>

<itunes:summary>Best Manufacturing/Production Project, IT or Technical innovation - Centaur Services.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/video/centaur-services.wmv" length="2648767 " type="video/wmv" />

<pubDate>Wed, 19 Jun 2007 17:30:00 GMT</pubDate>

<itunes:duration>1:09</itunes:duration>

<itunes:keywords>animal pharm awards</itunes:keywords>

</item>

<item>

<title>Animal Pharm Awards 2006: Welcoming speech</title>

<link>http://www.animalpharmnews.com/news_61.shtml</link>

<description>Welcoming Speech - Helena Jensen, Publisher.</description>

<itunes:author>Salina Christmas</itunes:author>

<itunes:subtitle>Animal Pharm video podcast</itunes:subtitle>

<itunes:summary>Welcoming Speech - Helena Jensen, Publisher.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/video/welcoming-speech.wmv" length="6803823" type="video/wmv" />

<pubDate>Wed, 19 Jun 2007 17:30:00 GMT</pubDate>

<itunes:duration>3:18</itunes:duration>

<itunes:keywords>animal pharm awards</itunes:keywords>

</item>

<item>

<title>Over-the-counter: Overlooked or overrated?</title>

<link>http://www.animalpharmnews.com/news_31.shtml</link>

<description>Breaking into the animal health market via the &quot;ethical&quot; channel is costly, especially for new entrants. Does OTC open up a more attractive and more cost-effective sales route for distributors and manufacturers? A series of five podcasts by Drs John Hales and Sarah J Hales.</description>

<itunes:author>Dr John Hales</itunes:author>

<itunes:subtitle>Animal pharmaceutical podcast</itunes:subtitle>

<itunes:summary>Breaking into the animal health market via the &quot;ethical&quot; channel is costly, especially for new entrants. Does OTC open up a more attractive and more cost-effective sales route for distributors and manufacturers?</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/podcast/otc_introduction_1.mp3" length="1470533" type="audio/mpeg" />

<pubDate>Fri, 13 Apr 2007 11:20:00 GMT</pubDate>

<itunes:duration>1:31</itunes:duration>

<itunes:keywords>otc, over-the-counter, sales route, veterinary, animal health, drugs, nutrition, online retail</itunes:keywords>

</item>

<item>

<title>Over-the-counter: Market segmentation</title>

<link>http://www.animalpharmnews.com/news_31.shtml</link>

<description>The different sectors generally sell product to different groups of customers, with different expectations and purchasing behaviour. Thus, it is possible for the same active to be available under one brand through veterinary clinics, and through one or several different brands through the OTC channels, without customers making product or price comparisons.</description>

<itunes:author>Dr John Hales</itunes:author>

<itunes:subtitle>Animal pharmaceutical podcast</itunes:subtitle>

<itunes:summary>The different sectors generally sell product to different groups of customers, with different expectations and purchasing behaviour. Thus, it is possible for the same active to be available under one brand through veterinary clinics, and through one or several different brands through the OTC channels, without customers making product or price comparisons.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/podcast/otc_market_2.mp3" length="2548446 " type="audio/mpeg" />

<pubDate>Fri, 13 Apr 2007 11:20:00 GMT</pubDate>

<itunes:duration>2:39</itunes:duration>

<itunes:keywords>otc, over-the-counter, sales route, veterinary, animal health, drugs, nutrition, online retail</itunes:keywords>

</item>

<item>

<title>Over-the-counter: Regulatory requirements</title>

<link>http://www.animalpharmnews.com/news_31.shtml</link>

<description>Since the development of a new compound is in many cases prohibitively expensive, the simplest route is to attempt to reclassify an existing pharmaceutical available on prescription as suitable for OTC sales.</description>

<itunes:author>Dr John Hales</itunes:author>

<itunes:subtitle>Animal pharmaceutical podcast</itunes:subtitle>

<itunes:summary>Since the development of a new compound is in many cases prohibitively expensive, the simplest route is to attempt to reclassify an existing pharmaceutical available on prescription as suitable for OTC sales.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/podcast/otc_regulatory_3.mp3" length="3444971" type="audio/mpeg" />

<pubDate>Fri, 13 Apr 2007 11:20:00 GMT</pubDate>

<itunes:duration>3:35</itunes:duration>

<itunes:keywords>otc, over-the-counter, sales route, veterinary, animal health, drugs, nutrition, online retail</itunes:keywords>

</item>

<item>

<title>Over-the-counter: Internet sales - threat or opportunity?</title>

<link>http://www.animalpharmnews.com/news_31.shtml</link>

<description>Sales over the &quot;Net&quot; may comprise OTC products, but frequently these sites represent online pharmacies advertising prescription products as well.</description>

<itunes:author>Dr John Hales</itunes:author>

<itunes:subtitle>Animal pharmaceutical podcast</itunes:subtitle>

<itunes:summary>Sales over the &quot;Net&quot; may comprise OTC products, but frequently these sites represent online pharmacies advertising prescription products as well.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/podcast/otc_internet_4.mp3" length="2458185" type="audio/mpeg" />

<pubDate>Fri, 13 Apr 2007 11:20:00 GMT</pubDate>

<itunes:duration>2:33</itunes:duration>

<itunes:keywords>otc, over-the-counter, sales route, veterinary, animal health, drugs, nutrition, online retail</itunes:keywords>

</item>

<item>

<title>Over-the-counter: Key drivers - route to success</title>

<link>http://www.animalpharmnews.com/news_31.shtml</link>

<description>In order to implement a successful strategy when considering repositioning a product from the ethical to the OTC market, it is essential that insight into successful marketing is obtained and the core elements of potentially winning tactics are recognized.</description>

<itunes:author>Dr John Hales</itunes:author>

<itunes:subtitle>Animal pharmaceutical podcast</itunes:subtitle>

<itunes:summary>In order to implement a successful strategy when considering repositioning a product from the ethical to the OTC market, it is essential that insight into successful marketing is obtained and the core elements of potentially winning tactics are recognized.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/podcast/otc_key_driver_5.mp3" length="1662381" type="audio/mp3" />

<pubDate>Fri, 13 Apr 2007 11:20:00 GMT</pubDate>

<itunes:duration>1:43</itunes:duration>

<itunes:keywords>otc, over-the-counter, sales route, veterinary, animal health, drugs, nutrition, online retail</itunes:keywords>

</item>

<item>

<title>Nutraceuticals in the animal health industry</title>

<link>http://www.animalpharmnews.com/reports.shtml#nutraceuticals</link>

<description>The public interest in neutraceuticals for animals follows the popularity of neutraceuticals in the human dietary supplements for health and disease prevention. The fear that commercial pet food lacks the ingredients that are right for good health, the desire to eliminate veterinary costs by using nutritional alternatives prevention, and the perception that natural ingredients have fewer negative side effects encourage pet owners to use neutraceuticals. Author Uwe Gerecke explains the role of neutraceuticals, the key drivers of the market and the opportunities it offers to manufacturers.</description>

<itunes:author>Uwe Gerecke</itunes:author>

<itunes:subtitle>Animal pharmaceutical podcast</itunes:subtitle>

<itunes:summary>Uwe Gerecke explains the role of neutraceuticals, the key drivers of the market and the opportunities it offers to manufacturers.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/podcast/nutraceuticals_16_03_07.mp3" length="13299997 " type="audio/mpeg" />

<pubDate>Thu, 15 Mar 2007 13:33:00 GMT</pubDate>

<itunes:duration>13:51</itunes:duration>

<itunes:keywords>animal, health, veterinary, neutraceuticals</itunes:keywords>

</item>

<item>

<title>Veterinary drug residues and maximum residue limits</title>

<link>http://www.animalpharmnews.com/reports_2006.shtml</link>

<description>Residues in food from animals are a concern for all countries across the globe. Not surprisingly, the increase in residue occurrence corresponds to the general increase in the production of food animals. In this podcast, Faryal Mirza introduces her report on the topic, which offers a comprehensive global overview of drug residue incidents by species and market.</description>

<itunes:author>Faryal Mirza</itunes:author>

<itunes:subtitle>Animal pharmaceutical podcast</itunes:subtitle>

<itunes:summary>Faryal Mirza introduces her report on veterinary drug residues and maximum residue limits.</itunes:summary>

<enclosure url="http://www.animalpharmnews.com/podcast/ap_podcast_09_02_07.mp3" length="8129736" type="audio/mpeg" />

<pubDate>Fri, 9 Feb 2007 12:00:00 GMT</pubDate>

<itunes:duration>9:05</itunes:duration>

<itunes:keywords>animal, health, veterinary, drug, residues, maximum, limits</itunes:keywords>

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