Free weekly research briefing from Animal Pharm
Issue 12 13 April 2007
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Our weekly electronic briefing brings you key research developments in our industry and alerts you to relevant new research papers published in technical journals around the world. Don't forget to check out our new-look website at www.animalpharmnews.com
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Read the interview Podcast
Listen to the podcast
Over-the-counter: Overlooked or overrated?
Breaking into the animal health market via the "ethical" channel is costly, especially for new entrants. Does OTC open up a more attractive and more cost-effective sales route for distributors and manufacturers? Podcast and feature by Drs John Hales & Sarah J Hales. Listen to the podcast
 Research Roundup
AJVR American Journal of Veterinary Research, Vol 68, No 4; April 2007 (American Veterinary Medical Association)
Comparison of cardiopulmonary responses during sedation with epidural and local anesthesia for laparoscopic-assisted jejunostomy feeding tube placement with cardiopulmonary responses during general anesthesia for laparoscopic-assisted or open surgical jejunostomy feeding tube placement in healthy dogs
Saundra A Hewitt, Brigitte A Brisson, Melissa D Sinclair, William C Sears.


Changes in the myocardial performance index during dobutamine administration in anesthetized cats
Yasutomo Hori, Masami Uechi, Atsuko Indou, Shigeki Yamano, Takashi Ebisawa, Kenji Teshima, Kazushi Asano.

Effects of urine alkalization and activated charcoal on the pharmacokinetics of orally administered carprofen in dogs
Marja R Raekallio, Juhana M Honkavaara, Mia S Säkkinen, S Marikki Peltoniemi.
Expert Review of VaccinesExpert Review of Vaccines; Vol 6, No 2; April 2007 (Future-Drugs)
Immunization strategies for the prevention of pneumovirus infections
Bennett N, Ellis J, Bonville C, Rosenberg
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Veterinary MicrobiologyVeterinary Microbiology; March 2007 (Elsevier)
Streptococcus iniae: An aquatic pathogen of global veterinary significance and a challenging candidate for reliable vaccination
Agnew W, Barnes AC.

VaccineVaccine; March 2007 (Elsevier)
Establishment of a mink enteritis vaccine production process in stirred-tank reactor and Wave((R)) Bioreactor microcarrier culture in 1-10L scale
Hundt B, Best C, Schlawin N, Kassner H, Genzel Y, Reichl U.

Combined DNA vaccination against three animal viruses elicits decreased immunogenicity of a single plasmid in mice
Wang KY, Guo YJ, Zhang YL, Lv K, Sun SH.

Veterinary RecordThe Veterinary Record, Vol 160, No 14; April 2007 (British Veterinary Association)
Effects of housing and intake of methionine on the growth and wear of hoof horn and the conformation of the hooves of first-lactation Holstein heifers
C T Livesey and R A Laven.

Preliminary studies of particle-mediated gene delivery to the joints of dogs
S E Campbell, L Nasir, E A Gault, D J Argyle, and D Bennett.

Spotlight
The OTC Animal Health Global Marketing Opportunity























The OTC Animal Health Global Marketing Opportunity
Published April 2007

Are you considering repositioning a product from the ethical to the OTC market? Gain insight into successful marketing strategies with this new report from Animal Pharm.

If you're responsible for strategic planning, this report will be an invaluable resource, providing both a market overview and key issues for the decision making process.

This report will help you to:

Examine the various market forces acting within the distribution of veterinary medicines.
Identify Identify key drivers and the regulatory environment for different retail channels
• Review the leading companies in the OTC market
Analyse the strengths and weaknesses of different strategies used for existing productss

Table of Contents | Executive Summary | Order
Email your enquiry to agvet@informa.com

View other reports:

Animal Pharm's Top 20: 2006 edition
Companion Animal Health Products
• World Animal Health Markets
• Veterinary Diagnostics and Equipment: a global market
• Veterinary Drug Residues & MRLs
• Generics in the Animal Health Industry
• Veterinary Vaccines
• Avian Influenza: The role of animal health companies in its control and eradication

 
Movers and shakers Movers & Shakers
AVMA (American Veterinary Medical Association) appointments
AVMA
New appointments

The American Veterinary Medical Association (AVMA) has appointed Dr Lynne White new assistant director of its scientific activities division and Tara Madson new policy analyst for its state legislative and regulatory affairs department....

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Jobs of the Week

NorbrookAssociate Director of Veterinary Services
Norbrook Laboratories Limited

PfizerSwine Marketing Manager
Pfizer Animal Health

Animal PharmEditor
Animal Pharm, Informa Healthcare

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